In art we focused on a very current campaign called Change 4 Life. Firstly we discussed what concerns health experts have about the impact of advertising on childrens diet. Me and my partner Ibu thought that Obesity and medical conditions such as diabetes were some just to name a few. We then researched what messages were being portrayed through the change 4 life adverts. We used a table to write down how it appeals to the audience and what actions should be taken.
I also learnt thethe A.I.D.A formula (awareness, interest, desire, action).We then researched a variety of subliminal(hidden message) and overt campaigns(obvious message) and applied the formula to establish what made them effective.
Sunday, April 25, 2010
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